This week on Why Not Now!, Emma Elston MBE and Chloe Everton are joined by Vick from @VickandAl, one half of the viral husband-and-wife duo whose brilliantly chaotic family life has built a huge following online.
From meeting Al in a call centre and their dog Benny accidentally helping them go viral, to 4 million TikTok views, Kendall Jenner, Guy Ritchie events and red carpets, Vick shares what life behind @VickandAl is really like.
But this episode goes much deeper too.
Vick opens up about parenting their non-verbal autistic son, navigating the diagnosis journey, protecting their children online, dealing with trolls and why families desperately need better SEND support.
She also shares the story behind Victoria Hair Design, taking a leap of faith to open her own salon and why it remains one of her proudest achievements.
Funny, honest, chaotic and completely unfiltered.
Real people. Real stories. Real change.
In this episode
• How Vick and Al met in a call centre• Benny the dog and the viral frozen chips video• How @VickandAl grew online• Rage-baiting Al and why their humour works• The post Vick regretted and deleted• Kendall Jenner, Guy Ritchie and red-carpet moments• Balancing marriage, children and social media• Dealing with trolls and protecting their children online• Parenting a non-verbal autistic child• The realities of the autism diagnosis journey• Why SEND support desperately needs to improve• Building Victoria Hair Design from scratch• Staying grounded while their online following grows• Why authenticity matters more than numbers
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In this bonus edition of Episode One, Chloe Everton and Emma Elston MBE continue their warm, funny and refreshingly honest conversation about building a business, raising a family and juggling the many roles women take on every day.
Emma shares the reality of building UKCM while raising two young boys, including the terrifying Christmas Eve when cash-flow problems meant putting the family home on the line to ensure her staff were paid. Chloe reveals the painful lesson she learned after being thrown into live breaking-news coverage at Sky Sports News, with no script and very little knowledge of cricket.
They also explore failure, resilience, imposter syndrome, education, AI and the power of giving people a chance, including Emma’s remarkable story about hiring a man wearing an ankle tag who went on to remain with the company for ten years.
Honest stories, hard-earned lessons and plenty of laughs, because every story is different, but they all begin with one simple question: Why Not Now!
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Why Not Now! Meet the Hosts, the Bin Business Story and the Power of Reinvention
Meet Chloe Everton and Emma Elston MBE as they launch Why Not Now!, a podcast for ambitious women ready to choose courage over comfort and believe that more is possible.
In this first episode, Emma shares how she and her husband built UKCM, otherwise known as the “bin business”, from scratch with no business background, a credit card and a secondhand van. She discusses being underestimated in a male dominated industry, the mentors who supported her and finding a new purpose after selling the company.
Chloe reveals her own defining “Why Not Now!” moment, applying for Shipwrecked while working as a teacher.
Expect honest stories, plenty of laughs and a powerful conversation about confidence, midlife reinvention and why there’s no perfect time to make a change. The time is now.

Welcome to Why Not Now! Podcast. Hosted by Chloe Everton and Emma Elston MBE

We’ve talked about it, planned it and finally thought… WHY NOT NOW!
Launching 22nd September. Your new favourite podcast is nearly here.
#WhyNotNowPodcast #NewPodcast #PodcastLaunch #InspirationalStories #PersonalGrowth